Lustery Press Area

Welcome to Lustery’s media hub! This area is your behind-the-(sex)-scenes pass to everything Lustery: what we're about, our story and our mission, as well as handy a guide to our content, useful downloads, images and information about Lustery campaigns. Get comfortable and definitely get in touch if there’s anything else you need.


The motivation for creating Lusterywas a fascination for showcasing the real sex lives of people. The main challenge: there’s always a performance factor in sex, especially when a camera is pointing at you. We thought that in order to come as close as possible to capturing genuine intimacy, we would take people that already have a sexual relationship with each other, leave them alone in the comfort of their own homes, and entrust the shooting to them, meaning that they can focus on what they most like and even make the camera part of their game.
Lustery is what we call ‘documentary porn’. It’s a porn genre where people are not playing a role or following a script and nor is it choreographed –it's real people having and filming the kind of sex they usually enjoy. As it’s documenting the real sex lives of people around the globe, it’s becoming an intimate archive of relationships, emotions and sexualities. You have moments of laughter, cuddling and connection that you don’t often find in fictional porn. We also aim to include a wide representation of different bodies, sexualities, desires and sexual practices.
We believe that society has a porn problem –and the problem is that people don’t talk openly about porn and sex, and that as a result, porn becomes an easy scapegoat, publicly demonized and blamed for all societal problems. Porn is not the cause for misogyny or racism. Instead, it often reproduces sexism and racism as it mirrors society. By blaming porn as the source of these systemic issues, we take away the focus from many other areas of society where this scrutiny is really needed. This prejudice against porn also adds to the stigmatization of porn performers and, indeed, all sex workers. When we make statementssuch as “mainstream porn is bad and alternative porn is good”, we’re only reinforcing stigma and spreading shame and guilt. Diversity in porn is essential for myriad reasons, among them promoting healthy porn consumption –access to diverse porn allows viewers options and to make more proactive and informed decisions. We aim to create that sort of access on one platform with a diverse representations of bodies, sexualities, desires and sexual practices.
First of all, we think “revenge porn” is a term we should stop using. “Revenge” implies the victim did something wrong in the first place, and “porn” implies consent. Both don’t apply here. Pornography is, and should only ever be, created by consenting adults. So, what are they talking about when we hear revenge porn in media? It’s non-consensual sharing of intimate images. And that’s image-based sexual abuse. That being said, all our couples must submit a video where both partners are looking to camera, introduce themselves and say this is their video for Lustery. In this way, we ensure that both partners are onboard.
We have different video formats and categories on Lustery. The categories are home sex, outdoors and kink (these are kind of self-explanatory). Then we also have quickies and vertical quickies –these are shorter videos with a more spontaneous feeling to them. The Vlogs, on the other hand, are longer videos that include non-sex parts, where we get to know the couples better and follow them on special occasions, trips or just learn about their usual day-to-day lives and routines.
No, there are no rules about what the couples should do in their videos –we encourage them to do exactly what they most enjoy and feel like. We also accept and encourage all kinds of sexual practices, including BDSM. We believe it is important to include these practices in our community since it’s not often that we have the chance to see them performed by a loving couple that shows us both their preparation and aftercare.
We’ve heard feedback from couples who tell us that watching Lustery videos together has improved their sexual relationship by helping them open up the conversation around sex and serving as inspiration. This is also the case for other Lustery members who agree that indulging in longer porn formats rather than watching short clips for a quick masturbation relief has had a positive impact on their sexuality.
There’s a tendency to call porn that is aesthetically “pretty” (think soft lighting, pastel colors, and other “feminine” tropes) feminist, without actually delving deeper into what feminism means. Feminism is a political movement that fights for the equality of the genders. Intersectional feminist acknowledges the different axis of discrimination and analyses systems of oppression. Sexuality is a realm of human experience and identity that has long been repressed as a mechanism of control and discrimination. In a sex-negative society where sex is still taboo, pornography has a potential for sexual liberation by allowing for the representation and celebration of bodies, sexualities and desires –not just the pretty and the pastel but across a wide spectrum. In this way, it can be a great tool for feminist activism, validating and empowering sexual expression that doesn’t have to fit a mould.
Porn can be empowering when it serves as a tool for our sexual exploration. We receive many mixed messages from society about sex, and a lot of it is filled with shame –shame about our bodies, our desires and fantasies. Pornography can represent and celebrate our bodies and desires, helping us connect with ourselves, allow us to learn new practices and live out our fantasies in a safe environment.
Our dear collaborator and friend Madita Oeming wrote an article on the subject for the POV blog and we stand 100% behind her academic research: Addicted to what
One of the biggest criticisms of porn is that it creates unrealistic expectations around sex. The first thing we need to clarify is that it is not the job of porn to pick up the slack where sex education has failed –most porn is first and foremost fantasy, and if more people had access to inclusive and comprehensive sex education, that gap between sexual health and pornography would begin to be bridged. That said, in the same ways that porn can be empowering, so it can be educational by showcasing the massive spectrum that is lust and desire. By taking viewers into the bedrooms of real couples and stripping away the more performative facade, a platform like Lustery can demonstrate things like communication around needs and consent, safer sex practices, body diversity, thatsatisfying sex doesn’t have to involve penetration or be orgasm-oriented, and that there’s no right or wrong way to experience pleasure. Again though, it is not the responsibility of porn to be educational –schools and parents need to do that work.
Sex positivity is a movement that espouses, essentially, what abstinence-centric sex education does not –that consensual sex in all its expressions can be a healthy and natural part of life with no place for guilt, shame or stigma. What sex positivity does not assert is that there’s any better or superior way to be sexual than others –instead it recognizes that the choices we make about sex are a matter of personal preference and even if someone else’s choices are different from the ones we would make, they are no less valid.