Sex Is Part Of The Equation

March 5, 2020 3 min read

We live in a world where porn sites get more visitors each month than Netflix, Amazon and Twitter combined, yet sex remains a taboo subject. The topics of sex and sexuality have only become more acceptable in public discourse over the last decade and we still lack the language that allows for inclusivity and equality. The #metoo movement has had a great impact addressing sexual violence and power abuse on a wider scale. It is crucial to continue the conversation and not only keep denouncing structural sexual violence but to also reclaim an open dialogue around the politics of pleasure.

Gender equality in sex should be just as much of a priority as in any other arena because to talk openly about sex, is to establish a consent culture. Only by talking about our needs and wants without shame, judgement or punishment can we begin to dismantle the bias that stops people living out their sexuality freely. We need to start talking about sex in a sex-positive way.

In an equal world discourse on sexuality should include lust.

At Lustery, we believe sex is an important part of our lives and identities, The World Health Organization agrees when it states that sex is “a central aspect of being human throughout life” and to achieve sexual health we all have the right to information, education and freedom of expression. We cannot be equal when these qualities do not exist in our bedrooms. 

Discrimination based on gender, sexual orientation and different abilities can certainly be challenged by initiating a public, sex-positive discourse. Without it, patriarchal norms of gender and sex are seen as mirrors of society, though they fail to reflect the variety of bodies and pleasures our society includes. We need to change that. The next generation should not experience the same exclusion, but instead, have the freedom to desire and be whoever they want.

We need to understand that it is okay to talk about sex – if not, how will we ever dare to claim our rights for gender equality? The International Women’s Day 2020 campaign says that “an equal world is an enabled world”. Enabling people means providing the instruments they need to have what they deserve - in bed or elsewhere. #EachForEqual

Therefore, on March 8th, we’re taking action:


We asked Lustery couples to talk about their perspectives on sex and equality. Empowering a sex-positive discourse by enabling the expression of sexual identity and preferences for a gender-equal world and this is the result:

Would you like to be part of this campaign? Share this link with the hashtag: #SexIsPartOfTheEquation

The Lustery Team
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